Ever heard of Joost? Well, they're the new Interactive Internet TV Startup founded by Niklas Zennstrom and Janus Friis (the founders of Kazaa and Skype). Joost offers a downloadable client that uses P2P technology to stream TV content to you on demand.
Notably, these guys managed to sign a deal with content providers Viacom (the guys who own MTV and Comedy Central) recently.
I've tried out their software and it's pretty cool! The UI is really slick and the video quality is great! And mind you, Joost is not like the Democracy player or the Metacafe player where the videos are downloaded to your computer in the background and then play from your hard disk. Joost actually streams the content to you over P2P. I'm not talking about puny, low quality vids like Youtube. Joost gives you what looks like TV quality video.
The amount of content is not that great right now, but that's understandable as they're on beta. They should be adding a lot of good quality content soon.
So, any of you interested in a Beta-invite? Let me know in the comments and I'll send you one. Hurry up, coz my invites expire by Mar 22...