Showing posts with label Microsoft. Show all posts
Showing posts with label Microsoft. Show all posts

Friday, March 16, 2007

Apple at it again!

Haha! This is a good one I found on Digital Inspiration...

I guess you must be familiar with the M$ Vista 'Wow' campaign. At least M$ hopes you are coz they apparently spent over $500 million on it! (if you can't get the word around with that kind of money... you can't get the word around, period.)

Well, just as the Marketing dudes at M$ are getting prepared to explain where they threw all that money, the folks down at Infinite Loop (aka Apple) couldn't resist having some fun!

Check this out...




















Prashant :)

Photo courtesy: Digital Inspiration

Monday, October 09, 2006

MSN Soapbox Preview

I just got my invitation for the beta of the MSN Soapbox today. Soapbox is Microsoft's answer to Youtube. (refer to my previous post about Google's acquisition of Youtube here.) So, it basically allows users to upload and share their videos.

I just checked it out and here's my take on it...

The interface looks pretty cool. Microsoft has departed from it's Windows Live color scheme while designing Soapbox and it looks like they've done a good job. (Click the thumbnail below to check out a screenshot).

There aren't too many videos there yet though and I guess it's just because it's still in limited beta. I was amused to see that many of the videos were Microsoft or Bill Gates related. These were probably from the initial bunch of videos that Microsoft must have put in there to start off with.

The user interface is pretty intuitive as well. The player looks pretty good and handles well. One thing I liked in particular about the interface is that you can click away on the other parts of the page without interrupting the video that is playing on the side. This is a welcome change from the YouTube interface where you essentially cannot browse other videos while one video is playing.

The videos are limited to a maximum file size of 100 MB and the site accepts a number of different video formats including AVI, MPEG, MOV, WMV and even 3GPP (a popular video format used in mobile phones).

So, all in all, the site seems pretty good. Unfortunately, that's not sufficient to ensure success in the online video sharing space. There are plenty of sites out there that do all this and much more. And of course there are the well entrenched ones like Youtube. (Now that Google's behind Youtube, they are perhaps more formidable). Exactly how Microsoft plans to compete with all these sites, I really don't know. Of course, they will try to push it through their MSN network as well as their messenger and Live Mail. Still, I think they're gonna have a tough time amassing the kind of user base that Youtube boasts of today.

-Prashant.